Author Archives: Bianca Le Mouël

Three Key Facts That Will Change the Way You Think About Creativity

In recent years, neuroscience research has revealed three key facts that may change forever the way we think about and approach creativity:

– Instinct plays a leading role in complex decision making.

– Eighty percent of our grey matter is dedicated to nonconscious thought.

– Imaginative play is one of the most direct means of activating our creativity and problem-solving abilities

These three discoveries open up unprecedented opportunities for progress, creativity, and efficiency, if we only embrace the instinctual and unconscious aspects of the mind and the randomness and chaos of life.

The uncomfortable part of this is that we are not used to relying on instinct and the unconscious, and we are certainly not used to accepting randomness or chaos. We are used to seeing life and reality as linear and logical when they aren’t. Success in modern times mean making a leap from seeing the world as we think it operates to seeing how it really operates. In reality both life and the whole of the human mind operate in a way that is closer to chaos than to linear order.

Excerpted from The Intuitive Compass, Jossey-Bass, 2011.

Environments in Which Creativity Can Flourish

It is a truism that the one thing that doesn’t change in life is change; we are constantly dealing with the unknown. A decade immersed in the performing art and cultural studies gave me a new perspective on the how modern world deals with change. When directing or acting, I had to accept that great art is not about control. It is about having discipline in the preparation and surrendering during the performance. Management, at lease the way I had experienced it, is about controlling the environment to ensure flawless execution and reach the expected results. Management is a powerful means to reach one’s ends, but my artistic journey made me realize that in the modern world, our fear of change and our inability to deal creatively with the unpredictability of change lead us to seek control over the process of life. This means that although management should be about stabilizing our environment to facilitate the natural creative process belying any human activity, we attempt to control the process to secure the results we want; we do everything we can to eliminate the unknown, but in doing so we work against the creative nature of life.

Excerpted from The Intuitive Compass, Jossey-Bass, 2011.

Using Your Whole Brain Leads to Holistic Experiences–and Better Business

brainEmbracing and utilizing all three parts of our brain can lead us to a much richer life. All of this new information will also tremendously enrich our creative life. So what does this have to do with business? As I said in The Intuitive Compass, “There is one simple truth about business that seems to be forgotten: business is both facilitated by people and meant to serve people, and people are holistic.

“http://www.linkedin.com/today/post/article/20140509210109-75054000-why-do-you-need-three-brains?trk=mp-reader-card

Thinking Paradoxically Can Bring True Value Proposition

Screen Shot 2014-07-18 at 3.49.44 PMJonah Straw’s company, LittleMissMatched, understands how to break conventional norms to bring a true value proposition to their customers. Noticing the unusual way some youngsters were wearing missmatched socks, Jonah Straw decided to start a venture providing collections of missmatched socks sold in odd numbers. Even if paradoxical at first sight, his idea proved to be a great success, redefining the way people got dressed every morning.

Innovation 1-on-1: Jonah Staw, LittleMissMatched

 

How Following Your Passion Can Lead To a Breakthrough

Screen Shot 2014-07-15 at 12.29.18 PMNicholas Woodman, founder of GoPro, gave birth to his star product while playing and living his passion riding the waves on his surfboard. Play is when great breakthroughs can happen, because you are no longer thinking with your rational mind but rather listening to your inners feelings and instinct.

The Mad Billionaire Behind GoPro: The World’s Hottest Camera Company

It Is Not the Business of Business to Solve Society’s Problems, but Business Itself is Now Viewed as the Problem

In today’s environment where voters demand politicians rein in finance and corporations some businesses are trying to reinforce the consensus that they can be viewed as an engine of progress and a source of optimism. However corporate behaviors will not radically change without investors and customers asking for more long-term thinking and higher ethical standards.

Capitalism thrives by looking past the bottom line

Disruptive Thinking is Really the Way We Are Reinventing the Future

Screen Shot 2014-06-24 at 5.17.39 PMDisruptive thinking often meets with resistance from those who encounter it; nevertheless it is this way we are reinventing the future and shaping our path to new breakthroughs and discoveries. Elon Musk is someone who epitomizes transformation. From his first of a kind space company, SpaceX, his trailblazing electric car company, Tesla Motors, to his proposed solar-powered Hyperloop intercity transporter, Musk’s ideas are intended not merely to challenge convention but to shatter it.

SpaceX Just Unveiled Its Brand-New Capsule For Taking Astronauts To Space

 

The Need to Go with Your Gut

Screen Shot 2014-06-24 at 4.57.23 PMThe problem with making big decisions based on complex calculations is that you can’t know all of the variables in an uncertain world. Just because something does not make sense from the point of view of logic does not mean that it lacks value. New ideas – ideas we don’t know yet about – cannot be found in our conscious mind, because we already necessarily know everything that is conscious to us.

Going with your gut